MACA Summer Institute



Ensure your communication and engagement strategies for admissions and advancement are fresh, creative and incorporate current best practices - are you ready to Amplify Your School's Story in the coming year?


Join our team of global experts at the 2018 MACA Summer Institute to benefit from this hands-on learning event where attendees will clarify and develop their school marketing and advancement strategies, build upgraded communication and engagement structures and ensure their team has the skills to amplify communication and engage stakeholders.

By understanding new approaches and taking this time to focus on purposeful and strategic efforts aligned with your mission, you can make 2018-19 the year that your school stands above the competition and better meets your goals for strategic and effective Marketing, Admissions, Communication and Advancement to better meet the needs of both your current and future families and community members.



Workshop Topics Include:
• Defining Success: Stories of What Works from Leading Head Storytellers
• Developing Your Unique School Story
• Defining Where You Want to Be: Goals for Admissions & Advancement
• Marketing & Communications Plan Audit & Evaluation
• Admissions Program Audits & Evaluation
• Admissions Programs That Deliver
• Social Media Strategies for Student Recruitment & School Promotion
• Advancement & Giving: Meeting Your Mission
• Building a Culture of Advancement: Leading Heads of School Success Stories & Tips
• Planned Giving & Special Events
• Collaborate to Advance: Getting & Keeping More People Connected & Invested
• Communication Planning & Measuring Success
• Building Your Story Telling Team
• Documenting Your Story: Sharing Success & Dreams
• Pulling it All Together: Creating Your Communication & Engagement Plan
• Winning Strategies Showcase: Ideas
to Take Home
• and more...

"Working with and learning from Jenny Chiang has been a delight. Her workshops provided the inspiration, as well as the necessary first steps to develop our school in the areas of communications and marketing, alumni relations, and general school advancement. Collaborating with and learning from Jenny has enabled us to set priorities and take important first steps to continue to promote and develop our school."
Luke Davis, Athletic Director
Lincoln School

Practical ways to build your marketing, admissions, annual giving and communication methods and success will be shared and explored. You and your team will leave feeling prepared to tell your story more effectively and ready to amplify your story and engage your community!

AAIE Mem RegistrationNonMem Regs

REGISTER TODAY TO RESERVE YOUR PLACE!

TUITION FEE: AAIE Member: $875 (After 15 March 2018 $975)
Non-Member: $995 (After 15 March 2018 $1,095)

Workshop Facilitators

Jenny Chiang As an assistant head for advancement at National Cathedral School, Jenny co-chaired the school’s strategic plan and re-accreditation, led a $56M campaign ($6M above goal), and staffed the board of trustees and committees. Prior to NCS, she held advancement roles at Potomac School and Dana Hall School.

She also served as director of admissions/western region for the University of Pennsylvania, associate director of admissions/college counseling at Brentwood School, Shipley School, and College Summit before her role as director of diversity at the Baldwin School. Jenny holds B.A., B.F.A., M.F.A. degrees from the University of Pennsylvania, and started her career at Saatchi & Saatchi Advertising. She has shown her artwork and photos in numerous exhibitions, including shows mounted by the Corcoran Gallery, the Washington Post, and USA Today. She and her family travel widely, with a particular love of hiking in the national parks and attending Broadway shows.

Silvia Rosenthal Tolisano is an internationally acclaimed educator, blogger, author, coach, and consultant specializing in communication, social media and documenting learning. She has worked on six continents, sharing her passion and experience in globally connected learning, pedagogical and heutagogical documentation, and social media for international schools. She is a Third Culture Kid (TCK). Born in Germany, raised in Argentina, having lived shortly in Brazil, is now planted in the United States.

Silvia holds a Bachelor’s Degree in Spanish with a minor in International Studies, and a Master’s Degree in Education with an emphasis in Instructional Technology. She has worked as a World Language teacher, technology integration facilitator, 21st century learning specialist, social media coordinator, and professional development and educational consultant. She is a Curriculum21 faculty member, co-founder of edJEWcon, author of Digital Storytelling Tools for Educators (Lulu, 2010), and co-author of Mastering Digital Literacy and Mastering Global Literacy (Solution Tree, 2013) and A Guide to Documenting Learning (Corwin Press, 2018).

Visit Silvia’s consulting website: globallyconnectedlearning.com; amplifiEDUcation website: amplifieducation.com; documenting learning website: documenting4learning.com; and blog: Langwitches.org/blog; and follow her on Twitter @langwitches.


Hotel & Reservation Information

ALL rooms have a stunning ocean view!
Find yourself just steps from the famous Ft. Lauderdale beaches and enjoy the private pool, lounge area and this unique area before or after your institute each day!

Sonesta Fort Lauderdale Beach
999 N Fort Lauderdale Beach Blvd.
Fort Lauderdale, Florida 33304
United States
Phone: 855.463.3096

Special Discount Room Rates Available Until 24 May 2018 (or until sold out).

ALL rooms have a beautiful ocean view!

AAIE Mem RegistrationNonMem Regs

AAIE Event Refund/Cancellation Policy
The Association for the Advancement of International Education (AAIE) reserves the right to cancel an event due to low enrollment or other circumstances which would make the event non-viable. If AAIE cancels an event, registrants will be offered a full refund for all AAIE registration fees, or provide the option to transfer registration to another event of the registrant’s choosing. In the event of low enrollment, AAIE will notify via email all registered participants no less than 4 weeks prior to the date of the event.

Photographs and Videos

Please be advised that photographs and videos will be taken at the event for use on the AAIE website and in the press, AAIE marketing materials, and all other AAIE publications. By participating in an AAIE 2017-18 Session, you consent to AAIE staff photographing and using your image and likeness. AAIE reserves the right to use any photograph/video taken at AAIE 2017-18 events, without the expressed written permission of those included within the photograph/video. AAIE may use the photograph/video in publications or other media material produced, used or contracted by AAIE including but not limited to: brochures, invitations, books, newspapers, magazines, television, websites, etc.