Our international schools are no longer storefronts. Marketing is essential to the reality of dramatic change in competition, business practices and the political landscape. AAIE reached out to the Enrollment Management Association, who have collaborated with ISC Research (current AAIE partner). Together, they have published the International School Admission Industry Report-specific to our world of overseas education. DOWNLOAD HERE.
Thanks to Heather Hoerle and her colleagues at EMA, you can now discover the nature of the ever-increasing challenges of enrollment competition, decreasing student numbers and expatriate enrollment, and the unquestioned need to meet school family expectations where word-of-mouth referral has become a key to enrollment success.
The sands are shifting, and EMA and ISC provide important research and ideas on how to stay on your feet. SUBSCRIBE to the EMA mailing list and receive your very own free reports in the future.